Idea: IP Tracker โ Automatic Company Profiling โ
Status: PARKED โ Growth tooling. No immediate priority. Origin: Relocated from TODOS.md (former ยง7 โ Marketing & Growth) during a TODOS pruning audit (2026-05-11).
Concept โ
Website visitors from bus tourism companies leave no trace unless they actively fill out a form. An IP-to-company reverse-lookup service (e.g., Clearbit Reveal, Leadfeeder, or Snitcher) can match visitor IPs to known company profiles in real time.
Implementation Outline โ
- Integrate an IP intelligence service into the marketing site / docs-hub.
- On each visit, resolve the visitor IP against a company database.
- If a match is found, automatically save the company profile (name, industry, size, location) to a leads table or CRM.
Open Questions โ
- Which IP intelligence provider to use
- Data model for captured company profiles
- Deduplication logic for repeat visits
- GDPR compliance strategy (IP anonymization, legitimate interest basis)
Why Parked โ
Pre-revenue stage โ investment in growth tooling is premature before the core product ships. Revisit after the marketing site or docs-hub is live and receiving organic traffic.