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Commerce Features (Pillar 2: Conversion-Optimized Sales)

Intent: The revenue engine sitting atop Workspace inventory. Maximizes Average Order Value (AOV) and conversion rates through modern e-commerce mechanics and deep DACH payment localization.

1. Discovery & High-Conversion Booking

  • SEO & White-Label API: Dynamic tour landing pages for organic ranking, coupled with a B2B API portal for travel agencies/tourism boards to book directly on commission.
  • Chassis-Linked Seat Selection: Interactive, real-time bus mapping. Selected seats are database-locked for the duration of the checkout session (30 minutes, per ADR-013) to definitively prevent double-bookings during checkout.
  • Zustiegsstellen-Manager: Map-based boarding point selector calculating exact departure times per stop.
  • Frictionless Guest Checkout: No forced account creation. Optimized for rapid entry of multi-passenger dietary and accessibility needs.

2. Yield Optimization & Modern Pay Stack

  • Ancillary Marketplace: Integrated high-margin upsells directly in the checkout flow (Reiserücktrittskostenversicherung, single-room upgrades, day excursions).
  • Localized Gateways & Deposit Logic: Native support for PayPal, Apple/Google Pay, SEPA (Lastschrift), and Klarna (BNPL). System automatically enforces legal deposit (percentage dynamically retrieved from TourTemplate or Operator config) and schedules secure payment links for the final payment (remaining balance).
  • Abandoned Cart Recovery: Automated follow-ups for users dropping off at the payment intent stage (Trigger: CheckoutSession.expires_at + 1 hour -> Email -> WhatsApp if no response in 24h. Opt-out via unsubscribe link).

3. Digital Fulfillment

  • Dynamic Wallet Ecosystem: Instant Apple/Google Wallet pass generation. Linked via push notifications to Workspace dispatch data (updates automatically if the departure faces a delay).
  • "Magic Link" Passenger Portal: Secure, passwordless environment for self-service balance payments, invoice downloads, and booking modifications.

Internal documentation — Busflow